Jay AcuttThinking of trees, not icebergsA mental model for more effective interventions18 min read·Dec 3, 2023--2--2
Jay AcuttinUX CollectiveThe extended designer, and the design machineThe Extended Designer spends less time making products, and more time making progress.19 min read·Nov 9, 2023--1--1
Jay AcuttThe need for Comprehensive DesignA manifesto for the Comprehensive Designer38 min read·Mar 27, 2023--1--1
Jay AcuttThe Customer-value Ecosystem 1.0“The consumer is the most important part of the production line.” - W E Deming, founder of Total Quality Management (TQM).28 min read·Feb 9, 2023----
Jay AcuttJobs-to-be-gone (JTBG)Great UX eliminates future effort for everyone41 min read·Dec 5, 2022--1--1
Jay AcuttinUX CollectiveThe general creative state, and the art of experiencingLessons from Acting to practice empathy in UX Design35 min read·Jan 28, 2023----
Jay AcuttinUX PlanetWellbeing-centred designBaselining the purpose of experience design13 min read·Nov 24, 2022----
Jay AcuttinUX CollectiveThe cybernetics of designA brief introduction to Applied Cybernetics in UX20 min read·Jan 17, 2023--3--3